Babymates

Problem: Parents can easily become isolated, especially during a once in a century pandemic.

Solution: This project is branding for a platform for parents to connect and create a sense of community. The concept for the logo was ‘it all starts with a conversation’, so the icon was a simple ‘b’ representing a speech bubble. The graphics that were developed were inspired by people connecting through the platform creating even more conversations. Imagery used is friendly, approachable with a sense of optimism and warmth.

Tasks completed: Branding, illustration, copywriting, asset development, social templates, presentation deck in powerpoint, landing page design and UI brand moments.