Beneficial Beer Co

Problem: BBCo is a non-alc beer brand, it had a logo, a name and a pack design, the problem was it lacked craft and standout on shelf, it lacked core brand assets it core use to move forward in it’s roll-out, the task was to build on what had originally been designed but make it more impactful, modern and stronger on posters and on shelf.

Solution: I performed a thorough deconstruction of the assets and made improvements to every aspect of the brand, from having a key-line around the schooner glass, to adding some hierarchy to the word beneficial beer co, I developed a stronger pack design with bolder fonts, distinctive elements such as a smile shaped text box. I developed poster templates, brand guidelines, social templates and social content rollout, as well as a capital raise deck. The goal throughout has always been to make the brand stand out and be implanted in the minds of non-alc drinkers.

Skills used: brand development, style guide design, packaging design, poster design, content and social media design, brand and packaging strategy.