Pizza Hut Box

Problem: The Pizza Hut box is an icon, they needed a design that aligned with their current brand strategy of ‘share the good times’, to communicate that pizza is best shared and at the centre of great moments with your mates and family.

The Solution: To dial up the strength of the brand campaign line and integrate photos of people who make the good times happen. The solution was top capture a piece of the vibe and then emotion of the shared occasion.

Skills used: Concept design, Illustration, packaging, typography.