Branch Out

Problem: Branch Out was a product innovation for Ingham’s, they wanted to develop a plant based chicken nuggets range with a unique personality separate from the Inghams master brand. As is with FMCG you need to communicate your product clearly and also have fun!

Background: The concept was a unifying device showing the chicken nuggets grown from a branch, its all about branching out from the typical meat based chicken nuggets and trying something else, hence becoming a flexitarian. As it was a new brand, the retail POS needed to clearly tie into the packaging so it formed a unified set.

Skills used: Concept design, packaging, retail design, retouching, art direction, typography, logo design