Ethicentre

Problem: The client needed a name, brand and some web assets, it needed to convey the idea of the centre for bio ethics whilst being easy to remember, clear and clever.

The Solution: A simple name that combined the words ethics and centre, which rhymed with the word epicentre, which was a nice tie-in. I developed a logo that showed a Circle with a centre and also subtly combined the E and C from the name. I also developed some photographic assets that could be used to add some personality to the site throughout and other uses.

Skills used: Naming, copywriting, logo design, branding, web liaising