Hair Secrets

Problem: The Hair Secrets founder wanted a unique but premium brand for her hair extensions, it need to feel like it belonged in the beauty/salon space and would sit comfortably on the shelf of a hair salon.

The Solution: A simple monogram logo representing a strand of hair, along with numerous fun and unique brand moments throughout to tell the story of the hair secrets brand, ranging from a business card that could be extended to literally show the hair being extended, to a padlock concept for the packaging, each part of the brand represents some type of secrets aligning to the brand story.

Skills used: Concept design, logo design, web design, brochure design, Illustration and typography.