Edition Roasters

Problem: Edition’s branded needed a supercharge, it had some assets but they weren’t working as hard as they could.

The solution: Amplify the assets, by making their Japanese logo mark iconic in Sydney. They also needed an e-commerce web design and UI for a potential app. I developed a strong and premium look and feel with an art direction style for products, a simple but premium layout. I have also developed retail design such as posters to promote new products.

Skills used: Web design, liaising with developers, packaging design, design strategy, retail P.O.S, UI Design, artwork and packaging production.